Cold emailing is a powerful way to connect with potential customers and convert them into paying customers. However, many businesses make the mistake of sending generic, unpersonalized emails that end up getting ignored or marked as spam. In fact, Return Path’s 2020 Deliverability Benchmark Report discovered that an average of 8 percent of all commercial emails in the United States wind up as spam. Chances that someone will look for your email in Spam and not have trust issues are very low, and definitely not a good start for an aspiring fruitful commercial relationship.
But what’s more, even if your email makes it through the Spam trap, the average response rate of cold emails is still a number that needs some work. Cold email response rates can vary greatly from around 2-5% for some sales emails to 25% or even … Read More