Why the Lean Way? SALESmanago’s Approach to Marketing in eCommerce

Sourced from: https://blog.salesmanago.com/marketing-and-business/why-the-lean-way-salesmanagos-approach-to-marketing-in-ecommerce/



As in the Chinese proverb, we live in interesting times that challenge us to transgress our limitations and act more effectively—to put it simply, the lean way. In this article, we outline the most urgent challenges in today’s eCommerce Marketing and provide clues on how to brace for the change that is already here.


Interesting times


First, the COVID-19 pandemic has heavily changed the dynamics of growth in e-commerce. With the pandemic slowly fading, people had started to see the future in brighter colors, and everything was slowly getting back to normal. Yet reality proved to be different. 

Inflation more than doubled between March 2021 and March 2022. On the 24th of February 2022, Russia invaded Ukraine. These disruptions are having a crippling effect on all stages of the eCommerce business process (i.e., from sourcing to delivery and even consumption patterns and mindset).

Globally, eCommerce r… Read More

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